BLOOM
Hilla Havkin
The ritual of the secret: a tribute to the magic of nature and the artisan footprint
The BLOOM collection, designed by the biologist and architect Hilla Havkin, is a tribute to the rebirth of nature and the cycle of flowering. Through a graphic and three-dimensional language, the proposal captures the essence of botanical species, shaping them from a zenithal perspective that recalls dried flowers kept in books. The structure is organized over a grid of horizontal and vertical stripes where flowers appear at each intersection, dictating their own chromatic palette.
Beyond its aesthetics, this series stands out due to the mastery of the embroiderers of the GAN Women Unit, whose technical knowledge provides each piece with a unique artisanal character. BLOOM harmonizes Israeli design vision with the production of the Spanish firm and craftsmanship from the Far East. The result is a work that transforms cultural heritage into a contemporary object, celebrating the connection between human beings and the earth.
Beyond its aesthetics, this series stands out due to the mastery of the embroiderers of the GAN Women Unit, whose technical knowledge provides each piece with a unique artisanal character. BLOOM harmonizes Israeli design vision with the production of the Spanish firm and craftsmanship from the Far East. The result is a work that transforms cultural heritage into a contemporary object, celebrating the connection between human beings and the earth.
“When you encounter a handmade rug, you feel as if a work of art is unfolding before you; a piece imbued with life and individuality by the very hands that shaped it”
- Hilla Havkin
- Hilla Havkin
