Alejandra Gandía-Blasco Lloret graduated in Fine Arts from the UPV in Valencia. With training in Design and Communication at Central Saint Martins, University of the Arts London and the University of Barcelona, she joined the company Gandia Blasco S.A. in 2012. In 2017 she took the position of Creative and Communication Deputy Director of the company and Creative Director of Diabla. An interdisciplinary creative and plastic artist, she develops her work from the visual arts and collective memory, applied to the design of objects and communication. Her work, linked to light and nature, has been part of national and international exhibitions. Her furniture and object designs have been awarded in various competitions, including NYCxDesign, DNA Paris Design Awards, European Design Awards, and German Design Awards.
This artistic process has led him, in turn, to investigate how to transfer the tones he achieves with photography to other media, converting the intangibility of colour, as an illusory product of light and its decomposition, into a tangible design with the visual power of an abstract work of art. The result is the Sunset rug: a perfect encounter between art, design and craftsmanship. To transfer this capture to a carpet, Alejandra fragmented its different areas of colour and gradients, mapping each tone and its surface and identifying them with a chromatone (the colour system used in wool). With this map, GAN's artisans made the Sunset rug using the hand-knotting technique, as this is the only way to execute such a complex composition. It is available in two sizes: 170x240 cm and 200x300 cm.
Manufacturing technique
Hand Knotted
Material
Fibre composition: 100% wool
Approx. total height
9 mm / 0,35"
