At GAN we understand craftsmanship not as an accessory, but as an extension with soul that completely transforms the atmosphere of a place. Therefore, with our new catalog for 2027, we delve deeper into a clear philosophy: an unnegotiable commitment to conscious design and contemporary craftsmanship. We invite you to embark on a sensory journey where innovation poetically embraces absolute respect for the techniques inherited from the past, succeeding in giving each piece a unique life and individuality.
Our proposals this year are born to appeal directly to biological and sensory memory. Through a meticulous selection of natural fibers and transparent manufacturing processes, we create timeless collections designed to endure over time and remind us that true luxury resides in calm. We honor yesterday's heritage while proudly projecting the vanguard of interior design, highlighting key launches such as GAN EDITION and our new tapestry collection.
This year we present GAN EDITION Nepal, a new line of contemporary craftsmanship that pays tribute to the manual knotting techniques guarded for generations by the master artisans of Nepal. Expert weavers employ the traditional Tibetan-Nepalese method, a meticulous and unhurried process where time is not measured in hours, but in the precision of each loop, guaranteeing a density and durability unachievable by mechanical means.
Their technical virtuosity is manifested in the ability to integrate an astonishing chromatic palette that can exceed 240 color nuances in a single textile canvas. The result is an extraordinary visual depth: subtle gradients and organic transitions that flow with the naturalness of a watercolor. This tonal and textural richness achieves an aesthetic fluidity that conventional techniques are simply incapable of replicating.
BLOOM: A botanical ode in three-dimensional relief
It is easy to imagine the exact moment when nature is reborn. Designed by biologist and architect Hilla Havkin, at GAN we give life to BLOOM, a collection inspired by the flowering cycle and new beginnings. This proposal arises from translating floral images at their peak into a unique graphic language, integrating the freshness of the botanical world over a carefully planned geometric grid.
As a tribute to the childhood gesture of pressing flowers in books, the motifs peek through the intersections with a three-dimensional yet subtly flattened presence from a bird's-eye view. Centered on the species Habenaria Armatissima, Sanguinaria Canadensis, and Salix Discolor, the embroiderers of our GAN Women Unit masterfully adjust the proportions and the warmth of their natural tones to narrate a silent story through their nuances. As the designer herself states: “Blooming is about new beginnings, resilience after a crisis, and the connection between the earth and humanity. For me, blooming is a kind of magic: a secret with which nature surprises us time and again.”
NEW ORIGINS: The return to the material essence of the Mediterranean
With NEW ORIGINS, designed by Aline de Laforcade, we turn our gaze to the purest and most essential gestures of the Mediterranean, seeking inspiration in the daily life of Ibiza. We do not seek a simple visual statement, but a tactile and solid presence that brings strength and protection to the space. Fleeing from superfluous decorative motifs, this rug focuses all its attention on the purity of the fiber, the texture, and the structure.
To achieve this, we combine in a contemporary way the rustic and honest strength of jute with the enveloping softness of natural, undyed wool. The resulting surfaces behave almost like small textile landscapes where the imperfection of the natural fiber and the imprint of our artisans remain visible but contained, celebrating the beauty of the authentic. In the words of Aline de Laforcade: “Origins are not static; they evolve through materials and gestures. Rather than reproducing the past, I am interested in giving continuity to its spirit. Ancestral tactile languages transform over time as materials, techniques, and contexts change. New Origins explores that continuity between ancestral knowledge and contemporary design.”
ONDA: The fluidity and movement of contemporary design
Our proposal for 2027 expands with the launch of ONDA, a series designed by Charlotte Lancelot that is presented as our first tapestry collection, introducing dynamism and sinuosity into the continuous space of the habitat. ONDA reinterprets the rigidity of the textile plane to transform it into a living surface that mimics the vibrations of water and the organic ripples of nature.
Through an exquisite and studied chromatic combination, the pieces in this series play naturally with gradients and visual overlapping, succeeding in generating an evocative effect of three-dimensional depth. It is a collection conceived as a sculptural volume free from heavy ornaments, ideal for defining environments with lightness and providing a visual fluidity that breaks with the orthogonal lines of conventional architecture. The designer explains: “Onda is inspired by the organic movements of nature. This tapestry was designed, above all, as a work for contemplation; integrating nature into our spaces allows the mind to reconnect and become serene, reminding us that we are part of it.”
PANAL: Geometric rigor and the charm of organic structures
Forming part of GAN EDITION, our new catalog section, this collection is born in Nepal from the hands of expert artisans in the hand-knotted technique. With PANAL, one of the major new releases signed by José A. Gandía-Blasco Canales, we explore the beauty of repetitive geometric patterns inspired by the modular structures of nature. This collection pays tribute to the organization of space and the mathematical precision of contemporary design, but it does so through the unmistakable warmth of our artisanal processes.
PANAL is characterized by a rich texture and an architectural relief highly pleasant to the touch, where the woven threads generate three-dimensional patterns that capture linear lights and shadows throughout the day. By challenging the traditional boundaries of weaving, we achieve a sophisticated surface of great material honesty, perfect for those seeking a warm and structured minimalism in their rooms. The designer highlights regarding the concept: “In this case, the hexagons of beehives have been applied in architecture for centuries since they blend with nature and allow for spatial efficiency.”
ASCENSE: Architectural reliefs and plays of light and shadow
The ASCENSE series, created by the Arnau Reyna studio, completes our catalog of textile innovation for 2027 by focusing on three-dimensionality and visual perspective. This proposal is also part of GAN EDITION, and is made in Nepal by expert artisans in hand-knotted weaving, whose skill makes the creation of an extremely subtle gradient possible. ASCENSE is a fascinating exercise in graphic design applied to textiles, where the arrangement and varying density of the strands configure subtle drops and steps on the rug.
The result is an interactive surface that reacts with the environment: depending on the incidence of natural light and the observer's point of view, the volumes seem to rise or soften subtly. With this collection, we transform the horizontal plane of the floor into a dynamic tactile and visual experience, demonstrating that a contemporary rug can behave like a sculptural work of art capable of granting character and sophistication to any setting. The Arnau Reyna studio notes: “The gradients represent ramps that ascend. This idea was inspired by the routes and paths of the landscapes of Nepal.”
Believing in craftsmanship to inhabit consciously
For us, the value of contemporary textile craftsmanship is not limited to the final product placed in the living room, but is part of an ethical framework of cultural preservation and environmental sustainability. By working side by side with communities of expert artisans, at GAN we minimize ecological impact by using natural fibers of local origin and avoiding harmful dyes. We invite you to discover new products designed exclusively to generate environments of perfect serenity, where each rug is perceived before your eyes as what it truly is: an authentic work of art made to be lived.
Download the new catalog here.
CREATIVE DIRECTOR & PROJECT MANAGER
ALEJANDRA GANDÍA-BLASCO LLORET
ART DIRECTION
GAN STUDIO
PHOTOGRAPHIES
ÁNGEL SEGURA
HÉCTOR CAMPOS
COPY
TACHY MORA
EDITORIAL CONCEPT & GRAPHIC DESIGN
MIREIA HERRERO
PRINTED IN SPAIN
FERNANDO GIL S.A.
PAPER
ANTALIS IBERIA S.A.
