Alejandra Gandía-Blasco Lloret graduated in Fine Arts from the UPV in Valencia. With training in Design and Communication at Central Saint Martins, University of the Arts London and the University of Barcelona, she joined the company Gandia Blasco S.A. in 2012. In 2017 she took the position of Creative and Communication Deputy Director of the company and Creative Director of Diabla. An interdisciplinary creative and plastic artist, she develops her work from the visual arts and collective memory, applied to the design of objects and communication. Her work, linked to light and nature, has been part of national and international exhibitions. Her furniture and object designs have been awarded in various competitions, including NYCxDesign, DNA Paris Design Awards, European Design Awards, and German Design Awards.
Lightweight, essential elements and suitable for both indoor and outdoor use. These would be the three most representative features of the Nomad collection, designed by Alejandra Gandía-Blasco Lloret. A proposal inspired by the minimum of belongings with which nomadic communities move and with which they manage to create comfortable ephemeral spaces capable of providing a feeling of home and rest. In fact, both this cushion and the Nomad rugs and poufs have a very light character so that they can be easily mopped and unfolded.
Nomad's fabrics are based on indigenous and traditional patterns from India, found by the GAN team in different areas of the country during the research that allowed us to test how recycled PET fibers behaved on a manual loom. They are fabrics that, therefore, protect and value the legacy of a local craftsmanship by taking it to another level, as they are made with innovative sustainable fibers suitable for outdoor use, from post-consumer plastic waste.
The pattern of the Nomad Inuit Neutral cushion has an aesthetic reminiscent of Scottish tartans, in pink and gray tones. The other five models in the collection feature other colours and patterns with triangle, herringbone, wool knit, small flowers or geometric designs.
Nomad's fabrics are based on indigenous and traditional patterns from India, found by the GAN team in different areas of the country during the research that allowed us to test how recycled PET fibers behaved on a manual loom. They are fabrics that, therefore, protect and value the legacy of a local craftsmanship by taking it to another level, as they are made with innovative sustainable fibers suitable for outdoor use, from post-consumer plastic waste.
The pattern of the Nomad Inuit Neutral cushion has an aesthetic reminiscent of Scottish tartans, in pink and gray tones. The other five models in the collection feature other colours and patterns with triangle, herringbone, wool knit, small flowers or geometric designs.
Manufacturing technique
Hand Loom
Material
100% recycled PET
Sizes
36x60 cm / 14''x24''
