
Decorating a space with neutral colors is an effective way to transmit warmth and generate a sense of balance – essential conditions to create a cozy environment. Beige, grey, terracotta and the softer tones on the chromatic scale are very present in GAN’s catalogue and are, furthermore, the protagonists of the main contemporary interior design trends.
If we add the texture of the natural materials and the unique character of the hand-made to the palette of neutrals, their magnetism is intensified. Many of GAN’s rugs and spaces collections are characterized by their naturalness and neutral tones. Far from being monotonous, they become the center of attention and co-ordinate the room.
Designs like CHADDAR or LAN NATURAL invite to relaxation and embrace us with contrasting textures – a true pleasure to touch and feel. Their functions are plenty: they regulate the intensity of the rest of the decor, they increase the perception of spaciousness and add brightness, especially the designs with a light chromatic base. Furthermore, they are versatile and combinable, and they fit easily with all kinds of decorative styles and needs.

Designed by Charlotte Lancelot, CHADDAR is a rug embroidered by hand with threads of wool available in four natural colors for which no dyes have been used: white, grey, camel and charcoal. The thickness of the weave and the calm tones make it suitable for any space which requires texture, as each stitch gives rise to nuances in color and shape.
LAN NATURAL, designed by Neri&Hu for GAN, shows us the thousand shades that can be found in the wide range of ecru, beige, grey and coral tones. Made with a base of Glaoui fabric using undyed wool, the great attraction of these pieces lies in their graphic, eclectic decoration embroidered by hand, which alternates minimalist checkered patterns, with linear motifs of different textures and volumes.

Raw and natural materials form the original canvas on which the RAW sketches are painted, as designed by Borja García (Made Studio). A layer of wool is placed on a jute base to provide warmth and dynamism, establishing a dialogue between indoors and outdoors and dressing the transitional space.

Another design by Made Studio for GAN, PURE, exposes us to the purity of the virgin wool fibers which combines both the warp and the weft of the rug, made in India by expert artisans using the hand loom technique. This sincere and genuine look is also due to the exclusive use of natural tones (dark, grey, and dun), in which the play of thicknesses and textures is delicately emphasized.

In GAN, the neutral colors are synonymous with connecting to nature. The kilims and stools from the ROOTS collection, by Inma Bermúdez, employ natural materials like jute and cotton, in a collection which entails a return to the essential and extols the labor of the artisans. The slight color variation between ochre, beige and brown in the ROOTS pieces is in harmony with the acacia wood that structures the legs of the pleasant stools.
The undyed wool is once again the protagonist of one of the latest GAN rugs, created using the dhurrie technique. In NATURAL ARTY, created by the brand’s in-house team, beige contrasts subtly on a raw and luminous background. It combines its abstract oil painting appearance with a discreet and minimalist style, and is an easy to integrate piece in all kinds of spaces, from the most peaceful to the most dynamic, where it can provide the most needed note of balance.

In any of the versions we can find in the GAN catalogue, neutral rugs have a clear harmonizing impact on the space. Handmade with natural materials and supported by rich shades from the palette of creamy, grey and earthy tones, they are usually a sure hit whether it be as a base in the creation of an atmosphere or as the finishing touch to an interior design aimed at comforting the body and soul.