Color is one of the most effective tools when it comes to creating impact in interiors. GAN’s most colorful rugs are an invitation to experiment and play, with a palette of shades that bring personality and the sensation of energy. Through either the combination of intense, contrasting shades, or the coupling together of similar colors, welcoming spaces with an added touch of joy can be created; this has become the brand’s hallmark.
Artists and designers have studied the effects of color for centuries, and so a multitude of theories on the use of color have been developed thanks to this. The best known, put forward by the poet and scientist J. W. V. von Goethe, sustains that color also depends on our perception. Harmony between colors, the search for complementarities and other related visual sensations create feelings that vary from person to person. The color present in a carpet can have a great impact on its surroundings, channeling the style of the project and creating an inviting and welcoming atmosphere.
In the instance of THE CROCHET COLLECTION, by designer Clara von Zweigbergk, color enhances the texture and traditional nature of crochet techniques. The collection combines neutral and bright colors, obtaining a harmonious, balanced result in which graphic design and traditional art forms go hand in hand.
HAPPY, Sandra Figuerola‘s kilim characterized by its evident play with graphics, is another good example. Fun and cheerful, it expresses the designer’s preference for geometric patterns, alternating neutral and intense color tones to generate a sensation of depth that would suit any type of interior.
Figuerola was inspired by the colorful motifs of the houses of the NDEBELE ethnic group in another of her designs for GAN. This time she mixes several geometric patterns always combining colors from the same range: the Red model is made with a mixture of maroon, orange, purple, green and ecru, while the Green version is made with shades of green, blue, grey and black.
The inspirations for the creator Daria Zinovatnaya are present in her first collaboration with GAN, demonstrating that they are still fully relevant: the ZOE collection, two rugs (Kubb and Sool) which are hugely visually impactful and are inspired by the use of color and geometry by the Bauhaus and Russian Suprematism. The hand-knotted technique which they are made with allows for a detailed finish with a soft and warm texture.
Color contrasts can also be used to represent the contrasts present in the outside world. This is the case in the award-winning PLASTIC RIVERS collection, the result of the desire of Álvaro Catalán de Ocón and GAN to raise awareness and combat, through craftsmanship, one of the major problems of the industrial era, namely plastic waste pollution. Each rug in the collection (Ganges, Yangtze, Indus and Niger) faithfully represents four of the most polluted – and polluting – rivers on the planet, seeking to highlight a paradoxical beauty.
Patricia Urquiola demonstrates her skill in playing with the perception of color through ROUND MIRAGE. By superimposing basic geometric shapes and using vibrant colors, she fills environments with joy and energy. Meanwhile her BANDAS collection, which has become paradigmatic of the brand and the designer, allows countless combinations to be created from ten designs that are based on a play of contrasts and harmony.
And, of course, there is the GAN CUSTOM system, which allows you to adapt any of the 70+ designs in the catalogue to the color, shape and size required for your space.