Decorating a space with neutral and natural colors is a highly effective way to convey warmth and create a sense of balance. Far from being monotonous, the neutral designs in the GAN catalog can become essential pieces thanks to their serene beauty and the handcrafted textures of their materials. In fact, neutral rugs need not be boring or lacking in personality; they can play a pivotal role in giving a space the desired finished look.
The choice of this type of rug, with colors that run through the palette of grays, whites and earthy tones, means almost unlimited versatility in the creation of environments. These timeless colors act as a blank canvas that allows the expression of all kinds of styles, from the most minimal and contemporary to the rustic or classic. The CHADDAR collection of rugs and poufs, which evokes its designer Charlotte Lancelot‘s love for needlepoint, combines two distinct patterns, making it hard to take your eyes off its yarns and deep texture. In their White version, for example, these creations radiate a refined aesthetic and a cozy feel when placed on the living room floor or in a lounge area.
Platz House, the penthouse designed by Bicubic Arquitectura e Interiorismo, is an open space where the rooms flow and bring their own character. In this custom loft concept, the CHADDAR Camel rugs and poufs speak the same language of elegance, functionality and comfort as the rest of the pieces that are found in the different rooms.
LAN NATURAL, another of GAN‘s neutral rugs, demonstrates how these types of designs also function as unifying elements in a space, creating continuity. By integrating effortlessly with other decorative elements, such as curtains and auxiliary furniture, they achieve the aesthetic cohesion necessary in any harmonious interior design. In addition, to prevent spaces from looking too bare, textures layering is essential: this is where rugs and natural materials make a definite contribution to balance. LAN rugs bear Neri&Hu‘s personal mark, combining Eastern and Western sensibilities in a collection that is committed to fusing contemporary design and traditional craftsmanship. They are made using two different techniques: the base is a Glaoui and overlaid with layers of hand-embroidered geometric motifs that contribute to the GAN Women’s Unit social project.
Sometimes the space itself is so beautiful that light and architecture are key elements that need room to “breathe”, and GAN‘s handmade rugs in neutral tones are perfect for achieving this, bringing visual texture and the subtlety of natural materials. Earthy colors add depth without distracting from what lies beneath them. In the renovation of the Bodega Viña Elena x Sancal winery complex by T Santa-Cruz Arquitectura, the intervention respects elements of the typical architecture of the area while integrating contemporary building concepts. The renovation and interior design consolidate the sense of unity and spatial quality. The rest area incorporating the LAN NATURAL rug is inspired by the more serene color notes that can be found in nature, such as the stone walls, and integrates harmoniously with elements such as skylights, beams and windows.
Using neutral colors to create a soft and pleasing ambiance while maintaining a modern touch can involve pairing a neutral-patterned rug in a darker shade with character-rich furniture. These rugs serve as a backdrop, allowing other focal points, such as artwork or standout furniture pieces, to shine.
This design strategy creates a balanced and appealing visual composition, like the one in the Element Plus showroom in Shanghai. From afar, the hand-woven CUADROS rug appears to be a simple interpretation of a classic tartan print, but upon closer inspection, this sophisticated rug designed by the GAN team reveals a striking textural experience that brings a fresh twist to a timeless pattern. Made with only the highest quality wool for exceptional comfort, this piece is handwoven with the utmost attention to detail. Neutral tones, along with the interplay of warp and weft, together with the natural colors of wool, supple yarns, and a classic design, harmoniously blend to create comfortable spaces for both individual and group work, as well as for areas of high concentration and relaxation.
Today neutral color schemes are used alternating different shades of gray, white, beige or tan, tones that can be found in many other GAN collections such as PURE, designed by Made Studio, and NATURAL ARTY, designed by Mapi Millet. The sincere and warm beauty of wool in natural colors is the essence of these designs, handmade in different sizes and color versions by handloom. These natural fibers, biodegradable and dye-free, give rise to a unique play of thicknesses, sections and textures.
If the goal is to calm the pace and create a tranquil atmosphere, GAN’s neutral rugs and poufs are the perfect tools.