In its long journey towards sustainability and the renewal of artisanal techniques, GAN has collaborated with designers from all over the world to produce revolutionary collections. It is now Kengo Kuma who marks a before and after in the brand’s journey through the use of natural materials in GOZ rugs. With this collection, the renowned architect shows us his vision of craftsmanship by listening to the materials, their intrinsic constructive capacities and their emotional content. Formed by three rugs called Kiri, Ame and Tsuchi -the terms for fog, rain and soil in Japanese- GOZ extols the genuine beauty of handmade and organic materials in their primary state, such as wood and wool.
Months after winning the 2021 Ro Plastic Prize, GAN and Álvaro Catalán de Ocón returned to Milan to present the new protest designs part of the PLASTIC RIVERS collection. YANGTZE, INDUS and NIGER join GANGES, which was unveiled during Milan Design Week 2021, to complete a collection of handmade rugs with 100% recycled PET fibers. These are faithful and scale representations of four of the most polluted and polluting rivers on the planet that are made by artisans in India using the hand-tufted technique. This technique allows to generate reliefs when cutting the threads at different heights, creating the effect of three-dimensional topography.
Finally, GAN presented the new features of its rug, pouf and cushion customization program, GAN CUSTOM. Three itineraries make it possible to make reality almost any project, through an intuitive and collaborative process. Alongside Bespoke Solutions, the GAN team collaborates with the customer to create unique and completely tailor-made parts. The Custom Catalogue option allows you to adapt the size or color of existing designs in the GAN catalogue. Finally, with Contract Studio, GAN offers 5 techniques -dhurrie, hand-loom, hand-tufted, hand-knotted and soumak- in 30 colors with which to create smooth rugs that maximize durability and performance.
Kengo Kuma, creator of one of the brand’s new collections of handmade designer rugs, spaces and accessories, also devised the stand of Gandia Blasco Group at the great international design fair.
In its 60th edition, the Salone del Mobile in Milan returned with its original set-up and mission to generate a space for creativity, sustainability and innovation. With this same mindset, and the desire to contribute both to the revitalization of artisanal techniques and to encourage social and environmental commitment of design, GAN unveiled to the world its upcoming releases designed with great creative talents and handcrafted in India.
The new collections of rugs and accessories which, alongside the GAN team, landed in Milan are GOZ, by Kengo Kuma; PLASTIC RIVERS, by Álvaro Catalán de Ocón, REVERSIBLE, by Charlotte Lancelot; and THE CROCHET COLLECTION, by Clara von Zweigbergk. The firm also introduced new customization options for contract and residential projects offered by the GAN Custom program.
Innovative and sustainable creations born from a genuine passion for artisan tradition and its limitless potential when it is allied with the best international designers and architects. The Japanese Kengo Kuma, a master of architecture with whom GAN has the honor to team up, was also responsible for designing the stand in which the new creations of the brand were exhibited, and that shared space with the other novelties of Gandia Blasco Group brands.
A look towards the future through new sustainable
and handmade rug designs
On the other hand, REVERSIBLE, by Charlotte Lancelot, arrived in Milan with a clear message: double use, double life, double face. Indeed, the new GAN space collection has neither front or back. The rugs and poufs of the REVERSIBLE series change their appearance and texture with a simple twist, and can be as light in summer as they are cozy in winter thanks to the combination of yarns of different thicknesses and materials. The ancient art of weaving is reinvented once again by the hand of Lancelot and the craftsmen of GAN, who have devised a new technique by hand loom capable of creating at the same time the two finishes of REVERSIBLE: 100% virgin wool on one side, and linen and cotton on the other.
Graphic design, illustration and the art of knitting combine in THE CROCHET COLLECTION masterfully, by unveiling the creative restlessness of its creator, Clara von Zweigbergk, in her first collaboration with GAN. Inspired by traditional crochet rugs and shawls and oval mandala-style rugs, von Zweigbergk has created four contemporary designs in which color contributes to enhancing the immense possibilities of crochet in the world of decoration.
Loaded with all these novelties, at GAN we were lucky enough to once again feel the energy of one of the best weeks of the year for design lovers. Thanks to everyone who joined us in an exceptional space marked by the vision of the great Kengo Kuma and his team. Ci vediamo in the next edition of the Salone del Mobile.Milano!
