Since its origins, GAN has demonstrated that design is not at odds with sustainability. On the contrary, the brand, born in 2008, has focused its efforts on the use of local techniques and materials that respect nature. A decision that has made GAN recognized worldwide for its renewed vision of craftsmanship. Its philosophy permeates the collections signed by internationally renowned creatives.
Good design is defined by how it interacts with its environment and people. That is why the materials used are so important: GAN collections are handmade from wool, natural and obtained without animal cruelty; recycled felt, derived from discarded wool; jute, linen and cotton, natural fibers; and recycled PET, which extends the useful life of plastic containers by giving them different uses. GAN is also committed to improving production processes, reducing the use of detergents and chemical dyes as much as possible.
Designs, techniques and materials with a sustainable soul
What makes GAN unique is the adaptation of traditional techniques and uses from a respectful but contemporary perspective. As is in its designs of rugs, poufs and accessories, made in India by expert craftspeople using natural or recycled materials always with traditional techniques with an innovative twist. It enriches the world of design, preserves tradition and contributes to the evolution of craftsmanship.
Functional design, in its essence, is the raison d’être of a collaboration such as that of Inma Bermúdez, Spain’s National Design Award 2022, and GAN. Her ROOTS collection, woven with jute weft and cotton warp, stands out for the sensory warmth and fresh air provided by natural fibers. Also, the essence, but this time the essence of the origin of its designer, the Japanese architect Kengo Kuma, is the key to GOZ. A collection that extols the genuine beauty of handmade and organic materials in their natural state. The three rugs, Kiri, Ame and Tsuchi (mist, rain and soil in Japanese) are made with a novel technique that interweaves teak wood and wool.
At the same time, GAN is strengthening its commitment to researching new uses for recycled materials, giving them a new life (upcycling). The award-winning PLASTIC RIVERS collection by Álvaro Catalán de Ocón is a design manifesto that offers a reflection on rivers: wonders of nature, which in many cases have ended up as landfills and on which to focus in order to rethink the use of plastic. In the expert hands of GAN’s craftspeople, recycled PET makes it possible to create rugs with a soft and fluffy feel, similar to that of wool, as well as a high level of strength and durability. An evolution in design that joins the GARDEN LAYERS collection, designed by Patricia Urquiola. The outdoor proposal inspired by Mughal architecture is also woven in recycled PET, and stands out for its durability and resistance. The popular Milan-based designer and GAN once again share their commitment to evolving craftsmanship and enhancing the value of manufacturing processes and materials.
And, of course, wool. This 100% natural, renewable and biodegradable fiber is one of the pillars of GAN. It is at its best in Made Studio’s PURE collection. The decision to use it in its natural tones allows attention to detail and texture, bringing balance and personality without stridency to all types of environments.
GAN once again shows, with its collections signed by internationally renowned designers, that sustainability and beauty can go hand in hand.