GAN is craftsmanship and design
We are convinced that handmade products are the true luxury, and that the best vehicle to express our designer’s creativity is the know-how of skilled craftsmen. That is why, from the beginning, GAN has focused on the reinterpretation of traditional techniques and their application to contemporary designs. After years and following this premise, GAN has established a production system that, while preserving tradition, makes it grow, so that artisan practices evolve and contemporary design is enriched.
In GAN, rugs are not simply decorative objects, but rather a system of shapes and volumes that redefine the concept of habitability. All of our products are manufactured in India, by expert craftsmen who use some of the best natural fibers -cotton, jute, wool- as well as recycled fibers.
The artisanal manufacture of our collections supports the economic development of the area where they are made. Over the years, GAN has established a production system which, while preserving tradition, renews craftsmanship thanks to its connection with contemporary design. In this way, the artisan practice evolves and the design expands its horizons.
Most of our collections are made with natural materials such as wool and jute. Both are obtained with no animal suffering and are excellent insulators, which helps reduce energy consumption and reduce environmental noise. On the other hand, some of GAN’s collections are manufactured using recycled materials, such as Nuances by Patricia Urquiola and Diamond by Charlotte Lancelot.
The value of what is made by hand, slowly, piece by piece, is what differentiates and defines us.